Finding The Best Social Media Consultant For Your Business
Article by Aaron Schoenberger
Nowadays there are social media consultants popping up left and right, and finding a qualified consultant or company to market your business can be a difficult task. This article will provide information on ways to find the consultant for your business to ensure you’re positioned for success.
??First and foremost, make sure the social media professional you are interviewing has statistics. In essence, is the proof really in the pudding? If not, move on to the next. Lack of statistics/proof should be an immediate red flag. I believe in utmost transparency and feel all business, especially marketing companies, should be able to provide samples of past work. ??
Secondly, a qualified marketing consultant should have SEO experience and, without such, social campaigns can be doomed for failure. By hiring a consultant that understands SEO you will multiply your marketing efforts — social campaigns will become useful in attracting visitors via organic search results.
??Thirdly, a marketing consultant should understand the principals of branding (corporate identity). Failure to properly convey a brand in the social world can be disastrous; mark my word. I suggest finding a consultant that has worked with branding in the past, including corporate identity and logo revisions. Such an individual should possess the knowledge your business needs.
??Lastly, how personable is the social media consultant? After all, this is social media marketing isn’t it? If a consultant isn’t sociable, how can they effectively communicate in a social world? Be sure to find an honest, transparent, social consultant to take your business to the next level. In my years I have seen a variety of faux marketers and businesses need to be aware of such.
??I hope this article has been helpful and good luck finding the best social media consultant for your business. As long as companies put their ducks in a row, which includes enlisting a marketing consultant, success will be within arm’s reach.
??Sincerely,?Aaron Schoenberger?The Brainchild Group
About the Author
Aaron Schoenberger is Founder of The Brainchild Group — a Los Angeles Social Media Agency that specializes in Social Media Marketing (SMM), Social Media Optimization (SMO) and Search Engine Optimization (SEO). The Brainchild Group’s clients include celebrities, professional athletes, automotive manufacturers, law firms, Fortune 500 companies and mom-and-pop shops. If you’re looking for a professional Social Media Agency with an impressive track record, you have reached your final destination.
Twitter and Other Social Media – Strategies That Generate Income and Savings
We’ve noticed a daily buzz among professionals trying to decide what to do with social media in our offline discussions and in hundreds of online comments we’ve reviewed. In our latest conversation with The Wall Street Journal This Morning we discussed that much of Twitter’s growth is being driven by the media because of their emphasis on it.
As a consequence of the rush to be on social networks we’re now seeing a disparity between the millions who are flocking to twitter (and other social networks) and the understanding of what good they can offer. It’s time to move social media from the realms of the specialists into the ranks of mainstream business innovation, creativity and strategically sound business model requirements.
Social Media And Their Networks – If Only It Were A Fad
Our research indicates social media has transitioned from being a youth driven trend that exploded with MySpace and Facebook into a legitimate business-to-consumer and business-to-business communication/media channels. Why? Encarta defines a fad as, “a short-lived fashion: something that is embraced very enthusiastically for a short time…” The definition of a ‘short time’ can be debated but the numbers of growing global participants can not.
While we don’t have a decade of history behind the mega social networks, there is a global movement which cannot be ignored. Nielson Wire says “Two-thirds of the world’s Internet population visit social networking or blogging sites… according to a new Nielsen report “Global Faces and Networked Places.” …that percentage is likely to grow as time spent on social network and blogging sites is growing more than three times the rate of overall Internet growth.”
A Tsunami Of Communication Change©
We believe we are in a tsunami of business and social communication change. That’s a fairly dramatic term but if you look at the statistics on how many millions of people are moving with the current shift it would be an understatement to say that this force of nature is simply a passing storm. As executives, managers and entrepreneurs talk in boardrooms, across water coolers and over coffee the question needs to shift from, “what is social media and is it right for us” to “let’s understand how these things work and figure out how we can be leaders in our industry as we innovate and embrace change.”
What Can Social Media Do For Your Business?
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- Reduced real ad spend. In most cases it will cost – to drive one new visitor to your website. With social media it’s possible to talk to hundreds and thousands with no ad spend. For example gaining 3,000 visitors in a day or a week could be equal to actual ad spend of ,000 to ,000 in real cash. That’s a precious impact on the bottom line.
- Take target marketing at its next level. In the past we used direct mail to get to that one-to-one relationship with the customer. Social media enables companies to connect in real time with no material costs while reducing paper/packaging waste as good stewards supporting a green environment. What’s more clients can now interact with your communication and a group of inspired participants can make your campaign go viral as they tell dozens or thousands of contacts about your idea without any further work on your side.
- Creating value to maintain client loyalty and partnership. Think of how many phone calls, mailers, and visits are required to give your customers more useful information on how to use your products and services. With social media it’s possible to really partner with clients/suppliers with the least amount of effort and provide a maximum way to help these parties thrive and see the uniqueness of what you do.
- Invaluable client based collaboration. As your relationship with your customers grows your company will find communication becomes interactive as your clients tell you what they want, where you miss the mark and give you ideas that turn back into real sales income or improved operations.
- Forget about being a social media specialist be your own brand. Part of what we see really holding people back is that they don’t quite know what to say. That’s a tragic way to approach this opportunity. Consider quite simply that the same way you project “a brand personality” with your company’s image and communication policies your clients want you to still be the same way in their social network. Don’t be something you’re not.
- Extend the penetration, duration and reach of advertising or communication campaigns. By including your URL’s with your advertising you can move your recipients into interaction versus “push” communication (only responding to ads sent).
- Take advantage of free while it lasts. We believe in the next 24 months the landscape of the now free social media will dramatically change. This is already seen in the evolution of Google which once was free and Facebook that now has business services. Never in modern history has it been possible to communicate with such regular and interactive frequency without significant ad spend. Building loyalty online is like offline relationships, it takes time: start to entrench relationships so they’ll follow your company as the social media landscape changes.
Article by Andre
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Article from articlesbase.com
Social Media Marketing must be approached very differently than traditional marketing. You are not selling your business, you are creating relationships! www.blstcreative.com
Episode#24 | Jennifer Cisney, Kodak Social Media Manager & C
Our second in a new series of video podcasts (vodcasts ) focussing on those interesting folks who manage social media for their brand / company / organisation.Jennifer Cisney is the Chief Blogger and Social Media Manager for Kodak .The MediaSnackers Vodcast presents tasty-shots of social-media-related interviews, insights or event coverage.For full show notes and further information check out mediasnackers.com
Social Media IQ: 100 Things Every Social Media Manager Should Know
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All Businesses Need A Social Media Consultants To Grow Your Profit Margin
Times have changed for the average business that it has become more and more dificult to market products or services, and many business owners are turning to the more updated tactics to find potential customers. Social Media Marketing is becoming more and more untilised as the results are astounding. All the work that the owner of a business social media consultant to do, will still be present in the coming years that an ad in the local newspaper will be there for a week or two and then disappeared for good.
All the major brands have facebook pages, Twitter accounts, blogs, video and many articles are working to find new customers or clients. More customers clients mean more money. The primary goal is to provide a professional and expert, able to give advice when needed and easily accessible via the Internet.
It has been proven that the mobile phone is the main way people use the Internet to find the information they need whether it\’s a restaurant or a plumber, even the home computer. So this only says one thing, yellow pages and local print ads are out and marketing on the Internet in any way possible is in.
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The question is, how a business promote themselves online? The best way is to first ensure that the main site is optimized for Internet so that search engines now what the site is about. As company will eventually go out and spread the word about what the company is and what they sell, whether it is a service or product. The problem with this is that the entrepreneur will not have time to do this or they are not knowledgeable enough to do the job. This is where a social media consultant arrives
A social media consultant will go over all aspects of a company and create a marketing plan that fits the business in hand. From the SEO aspects of the most important area to put the business on google map and then on to the social media platforms. The choice of how much campaign should be identified and subsequently implemented in an expeditious manner.
A continued maintenance of social media platforms would be a good idea that the business owner may not have time to be busy adding content on a regular basis to keep everything fresh and new.
A good social media consultant could mean that a company could grow at a much faster pace. Add videos and articles to a growing company might have great success if done correctly and that means the company is in any type of media being sought in the search engines. Talk simultaneously with the public on their own turf, will make potential customers clients more relaxed and will see the company as an expert in the field.
Social media consultants are a must for any serious entrepreneur who wants their business to grow and be known all over the internet as the experts. Social media marketing is the right way to go if advertising a business is necessary. Learn from the big companies that use this type of marketing to make money. They can not all be wrong.
I enjoy working as a social media consultant london and get great satisfaction in gaining much better profit margins for businesses via the internet.. A social media consultant uk is a must have for all businesses in this day and age and i’m happy to be a part of it.
Article from articlesbase.com
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