Perfect celebration of the 2011 Social Media Day
Article by Baani
India?s top Public Relations agency celebrates the 2011 Social Media Day the social way The Digital department at Perfect Relations, India?s largest PR agency, celebrated World Social Media day on 30th June, 2011, the agenda was educating and creating awareness of the Digital and Social media, for the second year in a row. The celebrations came in the form of a 2-hour interactive workshop conducted by 7 members of the Perfect Relations Digital Team. The initiative was targeted at children who reside at Chandra Arya Vidya Mandir, Delhi, a home & school for girls. In the words of Chiragh Cherian, who heads the Perfect?s Online Digital team ?It?s important to understand the reach and growth of social media in the Indian market from time to time. From last year?s understanding and this year?s insight gathered at niche level considering limited net access, users growth is accelerating and it?s a matter of time that children, will find their way into the world via social media. This can be done by using this media to look for jobs and this was one of our agendas for the kids? learning, who are homeless and desperately seeking for opportunities?. The children?s response to last year?s workshop has encouraged the team to make this activity an annual one, which they plan to carry out each year on Social Media day. Educating the youth who do not have permanent access to computers and the internet are updated, on this field, by The Perfect Team. The theme this year was to make the children aware about the ways to maintain safety on social media.Globally, there are 2,095 million internet users* and India witnessed a 1,900% increase in the country?s internet population from 2010-2011*. The new trends in digital set ups in India have led to various job opportunities in Online PR, Marketing and advertisement. *Source: Internet world stats
About Social Media Day:Mashable, world?s leading social media guide has declared June 30th as ?Social Media Day?. The celebration globally included nearly 600 Mashable meet-ups promoting the event through social networks. About Perfect Relations Digital department:The Perfect Relations Digital Department was established in Delhi 2008. As the name suggests, it is the online division of Perfect Relations, Asia?s largest Public Relations Company. Currently Perfect Relations is the single biggest resource in communications and business policy advice for India?s corporate, domestic and global. It has a staff of over 800 media and industry specialists across its branch offices and also has company-owned offices in 18 major cities including Delhi, Mumbai, Hyderabad, Kolkata, Pune, Ahmedabad, Gurgaon, Bangalore, Chennai, Chandigarh, and Trivandrum. (http://www.perfectrelations.com/)About Chandra Arya Vidya Mandir:Situated in the East of Kailash, Delhi, the Chandra Arya Vidya Mandir Orphanage is an institution that operates homes and a school for girls within the same compound. Specifically, the orphanage runs a senior secondary school for the girls based on the CBSE board format.
About the Author
Contact Details:Perfect Relations Digital PRS-27, Star City Mall,Mayur Vihar -1,Delhi – 110091Email: online@perfectrelations.comTwitter: http://www.twitter.com/PR_India Facebook: https://www.facebook.com/PerfectRelationsDigitalPR
Social Media Marketing For MLM – How Web 2 Marketing Can Ruin Your MLM Business
Article by Dean Caporella
Social media marketing for MLM needs to be part of your promotional strategy today. Without some form of social interaction you’re leaving lots of money on the table.
Social media marketing for MLM provides you with the perfect vehicle to get some serious attraction marketing established. However, do it wrong and it can have the opposite effect on your business. The online social media scene can be a fickle one.
Marketing or marketers are despised within some platforms and mildly tolerated within others. This means you need to be offering value with a capital “V” before you even think of directing people to your business opportunity. This is a factor that once you understand it, can literally turn your business into overdrive.
In this article we’ll take a look at some of the things you should be doing as well as some of the mistakes to avoid. Just avoiding one mistake can increase you lead attraction numbers.
How To Use Social Media Marketing For MLM
The most important part of creating a successful social medial marketing plan is the provision of quality content. You might have the most complex marketing plan, but if you do not use good quality Social Media Web 2 content you are destined to fail. This is because your traffic is not consistent. People might come to you once, but will be unlikely to return in the future.
The best way of using social media networking is to enhance the quality of your profile within your target market. You can do this by keeping your submissions fresh and relevant enabling you to get the most out of advertising for your site.
Social Media Mistakes For MLM
A lot of people commit the common error of forgetting to include their website URL at the end of each submission. If people can?t find the address to your website, how can you expect them to ever find it?
It is also essential that your email list is kept up to date with any new content you publish. Social media networks are great as they allow you to keep constant communication channels open with your email list. In this particular instance there is not a problem with sending a lot of emails to your list.
This is because each email you send it simply notifying the user that you have published new content they might be interested in reading. You should also include some useful information in your emails to avoid them being classed as spam.
Social Media Optimization(SMO)
Social media networks will assist you with optimizing your site in the same way as SEO does. The term SMO or to give it its full title, social media optimization has been created to reflect how much value can be gained from using social media networks in order to increase network traffic.
Websites such as Stumbleupon, Delicious, and Digg are resources that can also help you enhance the traffic flow to your website. Remember that when posting to these sites to include the URL of your website on any posts that you submit.
Don?t use Social Media Web 2 tools solely to gain more advertising. These resources are not ad boards and work through interaction between users and being social with each other. You should also show an avid interest in other users as they will then show an interest in what you have to offer.
About the Author
Grab your free copy of the next phase in attraction marketing – The Attraction Marketer’s Manifesto. Put your lead generation on steroids with Ann Sieg’s latest attraction marketing formula system.
Melcrum & ipadio deliver social media dialogue with internal communicators
Article by Nemisys
ipadio – the live phonecasting & social media service, has announced that its technology is being used to share exclusive content and speaker insight in the lead up to Melcrum’s Social Media Conference on 9th and 10th February 2010.
In the run up to the conference, interviews with all the speakers will be broadcast live via ipadio at, http://www.melcrum.com/socialmedia/index.html, allowing delegates to get a sneak preview of what’s to come at the conference. People who can’t make the live broadcast can listen later. And, with ipadio’s full integration into other social media platforms, listeners are able to post questions and get them answered by the speakers in real-time.
Abi Signorelli, a communications consultant who’s conducting the interviews said, “This is a great example of how true social communication should work. It’s creating a conversation and dialogue well in advance of the actual event itself – allowing the speakers and organizers to respond and react to what people think and want to know”.
James Bennett, Melcrum’s Head of Content, said: “This is the second time we’ve worked with ipadio ahead of an event and the technology and format works brilliantly. Delegates are able to tweet questions on Twitter, the interview is live on http://www.melcrum.com and our readers, listeners and crucially our members, are able to get a glimpse of the great content, information and advice that our speakers & experts will be able to give them on the day to make their jobs as internal communicators that much easier.”
Dr Mark Smith, CEO of ipadio said, “We are thoroughly enjoying our work with Melcrum – they continue to innovate in their use of ipadio – and the audience for this conference are engaging well with the pre-conference interviews, getting their questions posted live. As a result, this conference is no longer a 2 day flash event, but a month long learning and networking experience – which given it’s a social media & communications conference is ideal.”
To listen live the interviews and ask questions, http://www.melcrum.com/socialmedia/index.html and follow Twitter hashtag #MelcrumSMC.
About the Author
ipadio – the live phonecasting & social media service, has announced that its technology is being used to share exclusive content and speaker insight in the lead up to Melcrum’s Social Media Conference on 9th and 10th February 2010.
Related Social Media Conference Articles
The ‘Create Time For Social Media’ Workshop
www.socialmediatrainingworkshops.co.uk The Social Media Success Workshop will equip you with a Social Media Strategy and maintenance plan customised for your business. The workshops are held in Manchester UK.
Video Rating: 0 / 5
How to promote yourself online, for free, in Spanish. Here we meet the acting and hopeful Hispanic women business leader in Novato at the Women’s Initiative. Visit: www.womensinitiative.org
Video Rating: 0 / 5
How A Social Media Marketing Consultant Evaluates A Social Media Campaign
Article by Eric Henderson
There are generally two major issues local business owners come across when it comes to social media marketing. The first is that there is no overnight return on investment – social media marketing takes time and consistency. The second is that your messages cannot be arbitrary; they need to make sense for your business and what you have to offer.
To evaluate your own social media efforts, just ask yourself these questions:
- Are you using the right platform? First, remember that there are a variety of social media platforms for you to consider – most notably Facebook, Twitter, and YouTube. Further, within these platforms, there exist variations on the theme. For example, in Facebook, you can have a “Page,” a “Group,” or a “Community.” Each variation has its own set of tools, purposes, and capabilities. In addition, you may decide to participate in several social media platforms at the same time. For example, if you have a fitness center, you may want to use your YouTube channel to publish videos on how to perform certain exercises or tapings of classes you offer there while using Facebook to build a sense of community through candid photos, listings of hours, available classes, and upcoming events.
- Have all your past attempts at social media marketing gone by the wayside? Unlike placing an ad somewhere, social media requires you to be active and consistent in order to be successful. This does take time and resources on your part. So if you have inactive accounts, for whatever reason, you probably should just delete them. If someone comes upon one of your inactive sites, it may tarnish your brand or worse, they could wonder if you’re even still in business! Better to focus on consistently maintaining one or two main social media profiles.
- Are you providing the type of information and interaction that your audience wants? Ask yourself what it is that your audience would want to read, not what you want to tell them. Providing discounts or having giveaways can be useful, but you have to have more substance than that. Consider posting facts about your company, the brand, or its products. Think of the tidbits of information you encounter everyday that make you stop and say, “Really?” Examples include fun facts about how long you have been in business, what happens “behind the scenes”, why your business operates as it does (e.g. why Yoga class was cancelled on Tuesdays, why you do not serve poppyseed bagels, why you buy local, why legal documents are presented in blue card stock), etc.
- Do you pay attention to what your audience has to say? Do you respond to them when they post or comment? Don’t forget – you don’t just want to broadcast a message – with social media, you want to interact.
- Are you allowing your audience a voice? As we just mentioned, giving your audience a voice – intentionally – will generate interaction. Ask them questions (not just yes or no), put out surveys and polls, ask opinions on new products – the sky is the limit. The more your audience has a voice, the more they will feel valued by you. Interaction is the whole point of social media; if you’re missing out on this, you’re missing the boat.
About the Author
Social Media is a key part of growing your business and brand to attract local consumers. Social Media Marketing isn’t just about having a Facebook page. A Social Media Consultant can help you with your social media marketing plan.
Related Social Media Class Articles