Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

May 4, 2013 by  
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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

41FLGE8Y9NL. SL160  Internet, Mail, and Mixed Mode Surveys: The Tailored Design Method

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new e

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3 Responses to “Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method”
  1. MJ23447 says:
    56 of 61 people found the following review helpful
    4.0 out of 5 stars
    Light on the technical side, January 30, 2002
    By 
    MJ23447 (USA) –
    (VINE VOICE)
      

    Amazon Verified Purchase(What’s this?)

    For those of you who do survey research and struggle with getting an acceptible response rate, this is the book for you. It truly is an amazing resource for a method that can get one to near a 75% response even on mail-only surveys. Highly recommended.

    For those of you looking for any help on statistics, this is NOT the book for you.

    For those of you interested in increasing the validity and reliability of your surveys, this is could be the book for you. It does have an effective treatment of writing questions and effective survey design.

    If you wish to become an expert in coverage, sample frames, sampling, etc, look elsewhere. That topic gets just 10 pages.

    No book can do it all of course but I would have left out some of the “fluff” chapters Dillman included for some discussion of the more technical side of the statistics of analyzing surveys after you have designed them the way he suggests.

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  2. wombat18 says:
    43 of 46 people found the following review helpful
    4.0 out of 5 stars
    Still lots of great wisdom on survey research., June 14, 2001
    By 
    wombat18 (Missoula, MT USA) –

    Dillman’s text was the classic for so long that many of us think of him as the guru of survey research. I would guess that is why the Census Bureau hired him as their lead consultant for the 2000 Census.

    As has been pointed out, Dillman does not present as much theoretical material as he might. But, I don’t think that that detracts from the strengths of this book. There are other books out there that cover the cognitive and social psychology behind survey answers, and there are other books that give you guidance on the scientific method, experimental design, sampling, etc. (I would recommend Babbie’s Practice of Social Research) And Dillman even has a more hands-on book (How to Conduct Your Own Survey) for non-scientists.

    But, the real strength of Dillman’s book might be how well he instructs on how to put together a great questionnaire – the design, layout, order, question design and implementation.

    I find his take on internet surveys to be controversial and a little out-of-date. But, my concerns might be viewed as those of a skeptic – I’m not yet convinced that internet surveys are viable for all that many situations. And, I think Dillman does a good job of laying out some of the challenges and promises of internet surveys.

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  3. Frank Lynch "frank_lynch" says:
    45 of 49 people found the following review helpful
    5.0 out of 5 stars
    So much to say, even to those who think they know, July 17, 2000
    By 
    Frank Lynch “frank_lynch” (Brooklyn, NY USA) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)

    I have close to 20 years of experience in market research; yet with the move that many are making to conducting their research over the Internet, I knew I needed to get a lot of learning quickly, in order to better understand the trade-offs being made between cost savings and research quality. Dillman’s book fills that need. Building on an earlier edition, which focused on the issues surrounding interviewing by mail, Dillman confronts issues surrounding lack of randomness, need for clarity in a self-administered-survey world, and issues of internet coverage, in drawing conclusions. Also, he has a very helpful discussion on the issues surrounding combining data collected through different methodologies at once. Dillman also discusses the need to recruit within the context of a social exchange; we are, after all, collecting information with the respondent’s approval, and our generalizations are stronger when we have a good sampling plan and can maximize co-operation.

    Highly recommended!

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