Social Media for Trainers: Techniques for Enhancing and Extending Learning

May 4, 2013 by  
Filed under Social Media for Business

Social Media for Trainers: Techniques for Enhancing and Extending Learning

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New social media technologies and strategies provide quick, easy solutions to many of the challenges faced by workplace training practitioners. Social media vehicles such as Twitter and Facebook, for example, can help trainers build learning communities, facilitate quick assignments, offer updates or follow-up tips, and otherwise extend the reach of the formal training event. Social Media for Trainers is the first how-to guide on the incorporation of social networking techniques into a trainer’s

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

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The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media

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6 Responses to “Social Media for Trainers: Techniques for Enhancing and Extending Learning”
  1. Arthur D. Johnson says:
    13 of 13 people found the following review helpful
    4.0 out of 5 stars
    Better training through Social Media, August 31, 2010
    By 
    Arthur D. Johnson (Phoenix, AZ USA) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Social Media for Trainers: Techniques for Enhancing and Extending Learning (Paperback)

    This is the fourth Jane Bozarth book that I’ve purchased so clearly I’m a fan. The writing is clear and to the point; well-researched and includes numerous personal examples. Most importantly this book is chock full of practical advice. Jane tackles Twitter, Facebook, Blogs, Wikis, and other tools discussing advantages and disavantages of each medium. I especially liked the many activities that she suggests. For example, in the general discussion on Blogs Jane lists at least a dozen different activities such as Case Studies, Debate, Scavenger Hunt, and Round Robin providing explanations of how each activity might work in a blog. As a trainer, I can’t wait to to try some of these for myself. Even though the book is a compact 173 pages, I feel it could benefit from an index. Also, as is true of many other training books, this is a bit pricey at $35. Nevertheless, I’m certain that this book will be very useful for a trainer seeking to take advantage of Social Media. It is very timely and relevant.

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  2. christiana says:
    8 of 8 people found the following review helpful
    5.0 out of 5 stars
    Excellent practical book for trainers, October 10, 2010
    By 
    christiana (N LAS VEGAS, NV, United States) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Social Media for Trainers: Techniques for Enhancing and Extending Learning (Paperback)

    Yes, it’s that kind of book. The kind you read, perhaps even skim the chapter on Twitter/microblogging because today you are feeling over tweets, then something clicks in you later and you think, “oh! Jane had a great idea about using tweets in training!” Then, there you are with the dog-eared book, making notes in the margin about another great idea.

    On page 21, Jane encourages the reader to “walk the talk” and make strides towards being The Networked Trainer. She includes a graphic that I think really shows what the book and social media are all about. It’s about you. It’s about the whole you. (You’ll have to get the book to see it. Not sure about permissions and I have scanner issues. Mea culpa.)

    This image, it shows you as the hub in wheel of social media. What I like most about it is that various spokes several multiple purposes. There’s spokes on Twitter, LinkedIn, Videos, Images, Conferences, Resources. Let’s look at this wheel.

    –These spokes can be for your learners. As in, this is your class: “here class go watch this video…connect to each other on LinkedIn…meet me in the conference room Tuesday at 3pm.”

    –These spokes can be for you. As in, this is your informal learning and professional development plan: “I need feedback on my wild ice breaker idea…I need to store resources on my fav topic…I need to see what others are doing!”

    Social Media for Trainers can fit you where you are now. Ready to bring it into class? Great! There are techniques. Ready to build yourself? Great! It can help you with that too. Too scared of Twitter? No worries, the book is segmented so you can read just the chapters that you are ready for. Best of all, Jane offers practical, real world examples with pictures!

    I thought I was networked. I’ve got Twitter, LinkedIn, Facebook, Delicious, WebEx, IM, Flickr & Picassa, and this blog. I learned about Google Wave, wikis, mashups, slide share, and ways to host an online classroom without Blackboard. Wow. So much to learn!

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  3. Kelly Smith says:
    6 of 6 people found the following review helpful
    5.0 out of 5 stars
    How do I apply Web 2.0 social media to learning?, October 14, 2010
    By 
    Kelly Smith (Plano, Texas) –
    (REAL NAME)
      

    This review is from: Social Media for Trainers: Techniques for Enhancing and Extending Learning (Paperback)

    The challenge of finding a book on applying social media to a learning environment (whether K-12 or business and industry) is the inherit nature for Web 2.0 applications to change. Over the last two or three years many Web 2.0 applications appeared, disappeared, merged, or changed without warning.

    Jane Bozarth’s “Social Media for Trainers” serves as a handbook for supplanting existing training or replacing traditional training with social media. The author examines Twitter, Facebook , blogs, wikis, and other tools (including but not limited to Google Docs, YouTube, social bookmarking, Skype, and SlideShare.)

    As with any successful handbook for trainers, instructional designers and trainers “Social Media for Trainers” covers major aspects of implementing and managing social media in training. For each social media application, Jane Bozarth covers, from a training perspective, the major characteristics and the advantages and disadvantages of social each of these social media applications. Additionally, she provides a view of each application as a stand-alone or a supplement to existing training efforts. Best of all (and where other training handbooks sometimes fail) is that the author describes how to get started using social media tools. This is especially important since the design of social media tools does not specifically accommodate learning. Additionally, the author provides detailed case studies which include pre-work, in-class, intersession activities, and post-training event activities. Each of the case studies with a focus on the unique attributes of the specific social media.

    I recommend “Social Media for Trainers” for trainers, instructional designers, and teachers involved with training and teaching at all levels.

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  4. ICUH8N says:
    33 of 36 people found the following review helpful
    1.0 out of 5 stars
    Fails to deliver on the promises of the back-cover synposis, October 25, 2010
    By 
    ICUH8N

    Amazon Verified Purchase(What’s this?)
    This review is from: Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) (Hardcover)

    This is an entirely worthless text written by a rambling cynic that’s mostly filled with “No s*** Sherlock” tips and tricks. Sadly, it fails to deliver on its promises and is utterly and completely bereft of real scientific methodologies, data tracking tools, or insight into translating social media phenomenon into actionable solutions for your organization, blog, podcast, etc.

    Instead of these helpful ideas you’ll receive asinine anecdotes and amazing self-serving statements like, “I’ve spent the last 30 years explaining why computers are so incredible.” Even more frustrating is that on occasion the book lands on a great idea, such as “Lots of tools are out there to help you monitor what pearls your wisdom others deem worth of retweeting” but then just leaves it as a passing statement without actually going into any depth on what tools are, how to actually scrub for things like BOTS vs real people, how to use them or which one is more advantageous, etc.

    In short, Social Media Metrics is easily the worst business text in my library.

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  5. Daniel Waisberg says:
    19 of 21 people found the following review helpful
    5.0 out of 5 stars
    Make a difference and succeed in the online world, April 1, 2010
    By 
    Daniel Waisberg (Israel) –
    (VINE VOICE)
      
    (REAL NAME)
      

    This review is from: Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) (Hardcover)

    Jim Sterne describes in this book techniques and strategies that are essential in order to optimize companies’ efforts when it comes to Social Media efforts. This is the first book in this arena and it is a game changer for companies looking to increase their social presence and profitability in any social media: forums, review sites, social networks, blogs, microblogs, and others.

    The book will help readers to manage Social Media as a serious business tool, a corporate asset in a world where companies become more aware / vulnerable to customers’ opinions and needs. It will help them convince upper management to invest resources in social media and understand how profitable Social Media is for the organization.

    As the author writes:

    “Success in social media is not found in how many people got your message; it’s found in how many people thought your message was remarkable – literally. How many people were intrigued enough by the point you were making to comment on it and pass it along to their friends?”

    If your company (large or small) is trying to make a difference and succeed in the online world, I warmly recommend this book.

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  6. Marylene Delbourg-Delphis says:
    10 of 11 people found the following review helpful
    5.0 out of 5 stars
    Social Media for businesses: an end-to-end metrics-driven process, April 25, 2010
    By 
    Marylene Delbourg-Delphis (Palo Alto & Boston) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) (Hardcover)

    The purpose of Social Media Metrics is not to convince companies about the importance of social media: “If you’re still not sure whether social media is important or is important to your company, save this book for later.” I’d love every company to read this statement as a litotes of sorts and realize that understanding what social media metrics is about is precisely an excellent pathway to understanding how important social media is. Ergo: I highly recommend this book to any business owner or marketer.

    The book starts with the 100 ways to measure social media in November 2009 by David Berkowitz, and once you know that, you must identify your goals and define the KPIs that indicate how efficiently such goals are met – and get inspired by Katie Delahaye Paine’s measurement standards. When your goals are clear, you want to get attention and know if your message is reaching the right people, and the nature and the scope of their influence (that Jim Sterne designates through a neologism “influencity”. Ultimately you want to identify your actual amplifiers, i.e. the people who expand the impact of your message, making sure they stay engaged – and sit high on the “engagement food chain.” However, winning people’s hearts and minds also requires a real and continuous commitment from marketers to listen methodically, as recommended by Jeremiah Owyang in his Eight Stages of Listening, participating in the conversation and eventually anticipating followers’ expectations, and by doing so, driving and accelerating favorable business outcomes. Now convince your boss or your colleagues, and do so by showing to them that social media is not a touchy-feely story, but an end-to-end metrics-driven process!

    What I like about the book:
    – It’s an action-oriented framework with minimal blah blah.
    – Jim Sterne doesn’t try to reinvent it all, and refers oecumenically (and relevantly) to a variety of authors, consultants, and practitioners.
    Although the book offers an appendix of important resources, marketers who are new to social media metrics would benefit from a summary bibliography and linkography.

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