Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships

May 4, 2013 by  
Filed under Social Media for Business

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships

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Timeless, expert advice on growing your professional firm or individual practice through social media.
Showing professionals and their marketers how to accomplish familiar marketing tactics in newer ways, Social Media Strategies for Professionals and Their Firms takes you step by step through putting social media to work for your professional practice. Whether you want to build your own online reputation, or are ready to explore new media for corporate marketing and communications, this book

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3 Responses to “Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships”
  1. Bradley A. Wasserman says:
    9 of 9 people found the following review helpful
    5.0 out of 5 stars
    A Must Have Book For Social Media, November 29, 2010
    By 
    Bradley A. Wasserman (Farmington Hills, MI USA) –

    Amazon Verified Purchase(What’s this?)
    This review is from: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Hardcover)

    Michelle Golden’s book, “Social Media Strategies for Professionals and Their Firms” is incredibly valuable and worthwhile, right from the start. It may be the definitive book right now to use to understand what “social media” really means and then implement and apply it to your professional firm.

    The book is written in a very conversational, informative style, which will be extremely helpful to those new to “social media,” as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.

    The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your “strategy” and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.

    This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media “champion”), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.

    Disclosure: I have no relationship with the author of this book, other than being “connected” via Twitter.

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  2. S. Heintzelman "Scott" says:
    7 of 7 people found the following review helpful
    5.0 out of 5 stars
    A must read!, December 20, 2010
    By 

    Amazon Verified Purchase(What’s this?)
    This review is from: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Hardcover)

    Just finished Michelle’s book, Social Media Strategies for Professionals and their Firms. This is one of the best books I have read on marketing and business development (and I have read many) and cannot recommend this book more highly. The first chapter is such an impactful 23 pages and is about so much more than just social media. It really is a handbook for anyone wanting to become a practice development leader. My only concern is that my competition will read Michelle’s book and start implementing her strategies. Well done Michelle!!

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  3. Bruce W. Marcus "Editor, The Marcus Letter" says:
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Outstanding, February 2, 2012
    By 

    This review is from: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Hardcover)

    Of the many books on social media — and there are many — Social Media Strategies stands out as the most comprehensive, the most understandable for the non-techie as well as sthe experienced user of social media, and the most user friendly. Despite the many users of Facebook, Twittter, LinkedIn and the like, its not a;ways easy to grasp this media to its fullest potential. Golden, a recognized leader in its use, makes it easy.

    Bruce W. Marcus, Editor, The Marcus Letter

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