The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

May 4, 2013 by  
Filed under Social Media for Business

The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

51utqu8d5IL. SL160  The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for

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3 Responses to “The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business”
  1. Paul A. Baker "communicator" says:
    7 of 9 people found the following review helpful
    5.0 out of 5 stars
    Many things to consider before jumping in to corporate socmed, February 4, 2011
    By 
    Paul A. Baker “communicator” (Madison, Wis., US) –
    (REAL NAME)
      

    This review is from: The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (Hardcover)

    In 18 chapters this book places the rise of social media in several contexts: generational, technological, and economic. Chapters address how adopting social media affects a company’s marketing and sales, customer service and support, platforms and IT infrastructure, employee responsibilities, recruiting practices, and the duties of the chief information officer and chief marketing officer. The 21 contributing authors explain why social media policies must cross departmental boundaries and isolated practices. They discuss how marketers and business analysts need to adopt new measurement methods to account for the streams of brand-related information consumers constantly post to the web. A company can define its ROI in social media from many angles, including an consumer attitudinal perspective, a behavioral perspective, and an organizational standpoint, as well as from a transactional or conversion standpoint. The book recommends that companies adopt an emerging online communication discipline called Social Community Marketing. From this perspective, brand-building efforts evolve from a mass-marketing model (which aims to acquire as many customers as possible) to a more targeted, tailored approach that initiates and maintains genuine conversations with customers.

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  2. Anonymous says:
    5.0 out of 5 stars
    A real handbook for Social Media, not an IT focused polemic on the subject, April 27, 2013
    By 
    Russ Emrick (Monument, CO) –
    (VINE VOICE)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (Hardcover)

    Too many books on social media are really long adverts on the subject – long on advocacy and short on how to. “Social Media Management Handbook” lives up on its promise of both being a management resource and a handbook for implementing social media in an organization. This not a technology book. This is a book on getting results from the inevitable impact social media will or is having on your business.

    This book covers a wide range of topics, from the strategy needed to the sales impact, getting the voice of the customer, and employee engagement. The book answers how can social media create value for both the company and their customers? How can organizations improve both products and the company using social media engagement? Real answers from a large and diverse group of authors. Highly readable, well illustrated, and jam packed full of useful information. Owners, marketers and sales leaders should read this book.

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  3. Anonymous says:
    5.0 out of 5 stars
    Simple, straightforward social media management tome, July 24, 2012
    By 
    Rob (Round Lake, IL USA) –

    This review is from: The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (Hardcover)

    The book gives a concise and insightful approach to managing social media within a typical enterprise. Having worked with one of the authors on a recent social media initiative at my company, I can attest to how well the framework outlined in the book matches the reality of the business environment experienced by most social media professionals.

    My only suggestion for this, and other books like it, is to not focus exclusively on e-commerce as the backdrop for all social media framework applications. There is a paucity of books on the market that deal with the point of view of, for example, PR professionals, non-profits, and other types of organizations that don’t “sell” anything, per se, but that are focused on brand-building, improving communications and public perception, and personalizing a brand.

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