Turn Your Customers Into Friends Using Social Media Marketing

April 29, 2013 by  
Filed under Social Media Marketing

If you are looking to build relationships with your clients, and find new ones, social media marketing could well be the tool for you. The time is now to get into social media to build your brand before your competition builds theirs. Read on to find some simple ways to use social media for the benefit of your company.

If blogging is part of your plan, utilize a “Retweet” option on each blog posting. This makes it easier for people to talk about your blog on Twitter. By having this option on your blog, your blog will gain a greater audience.

You need to tie all of your social media sites together using links in order to have the most successful campaign On your blog, post links to your Twitter site, for example. In the information box of your YouTube videos, post a link to your Facebook page. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.

Include on the upper right hand portion of your Facebook page a “like box.” Readers can easily “like” it and it will show up on their page. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. People are more likely to “like” your content if it is easy to do, and it also advertises your Facebook profile at the same time.

YouTube can be incorporated into your business to attract more visitors. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see. The more you market your site the more potential visitors will come to it, and the more potential your videos have to gain attention.

Answer as many questions people throw your way as possible. Check your profile a couple of times each day so that you do not miss anything.

Run social media-only contests. Advertising deals through Facebook can help get the word out to your potential clients.

Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. You will get more visitors this way. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. Make sure you also allow your blogger to link back as well. The blogger’s followers are likely to come check out the post as well as your site in the process.

Include content that is specifically targeted to your current followers and existing customers. For example, when you have more followers than Bill O’Reilly, you could mention that on your profile. Be sure to offer thanks to those who have supported you along the way and discuss your experiences. This information is sure to be quickly shared.

Use both email marketing and social media marketing. Add in a Facebook or Twitter button near the end of your email, and include a blurb about how you strive to personally respond to any posts on either of these sites. It is also possible to get people to sign up for your newsletter by including a link that leads people to visit the registration page.

Place buttons all over your pages. These steps should be taken on your blog, website and emails. These links should be placed on all your social media profiles, as well, to spur users to follow you on those sites as well.

Do not expect immediate results. It takes time to develop your strategy for social media marketing. You need to take time to attract followers to your Facebook and Twitter pages before you even begin your marketing campaign. Always mention the social media websites in any marketing that you do for your business.

Your profiles can draw customers to your online store. You can announce events like store openings, or provide them with exclusive discount codes. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. People must perceive adding you on Facebook as interesting for them.

Be flexible with updating your pages. If you have a new campaign or product, frequent updates will be expected by your visitors. Stay as consistent as possible to give your readers reasonable expectations, and only post when you have something interesting to say.

You can use many traditional marketing tools to market your business on social media sites. However, many business owners don’t know how to harness the power of social media, and thus, don’t use it appropriately. Don’t fall behind the competition; use the tips presented here to help you maximize the use of social media outlets to enhance your profits.

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